The Future of Ad Creatives in the GPT-4o Image Era: Why Brands Must Double Down on Video
27/03/2025
On May 13th 2024 last year, OpenAI released GPT-4o ("o" for "omni")—a multimodal model that understands and generates text, audio, and vision. At the time it was one of the, if not the leading conversational LLMs. And this year, they've shocked the world again with another massive upgrade… Alongside its upgraded conversational capabilities, GPT-4o (Image Gen) can now generate images natively within ChatGPT.
And that means one thing for the marketing and advertising world: static ad creation just got a whole lot easier.
So what does this mean for brands, agencies, and ad creatives navigating the evolving world of paid media? In short: the bar for creative has just been raised. Let’s dive into what GPT-4o Image Generation means for ad creative production, why video is now more important than ever, and how forward-thinking brands can stay competitive in the new landscape.
What Is ChatGPT-4o Image Generation and Why Is Everyone Talking About It?
This week, on March 25th, 2025, OpenAI officially enabled its image generation feature inside ChatGPT for pro users, sparking a wave of experimentation across the creative and marketing communities.
According to OpenAI’s system card addendum, this new feature allows users to create high-quality images natively inside the ChatGPT chat interface using simple text prompts. Unlike previous models that relied on DALL·E, GPT-4o's image generation is faster, more responsive, and produces stunning visuals that many say rival traditional design workflows.
In just 48 hours since launch, social media has been flooded with examples of creators using ChatGPT-4o’s image gen to develop:
Ad concepts
Influencer campaigns
Product mockups
UI/UX wireframes
Packaging visuals
These early visuals look shockingly polished—and they’re being shared at viral scale.
For the first time, you can prompt ChatGPT to generate visuals instantly, without leaving the chat interface or needing external tools like DALL·E or Midjourney. That alone is massive—but what’s blown marketers away is the quality of the results.
Within days of the release, Twitter (now X) exploded with examples of how users are using GPT-4o to:
Mock up ads and marketing assets
Build product packaging concepts
Visualize brand ideas instantly from text prompts
The early examples are genuinely impressive:
This user created a full BIC pen ad campaign using GPT-4o image gen
Nathan Snell shared a brand visual concept built entirely with GPT-4o
Alix Qureshi posted multiple commercial-style visuals that look agency-grade
Another of Alix’s posts shows GPT-4o generating fake influencer campaigns
It’s clear: this isn’t just a toy. It’s the start of a massive shift in how we ideate and execute static ad creative.
Whether you're a solo creator, brand designer, or performance marketer—this tool just made professional-looking static ads available to anyone with a prompt and an internet connection.
And that’s exactly why this matters…
The Commoditization of Static Ads
The immediate impact of GPT-4o is the democratization of static ad creative. What used to require a graphic designer or hours in Canva can now be done in a few seconds with generative AI.
Static ads—once the bread and butter of digital campaigns—are about to be mass-produced at scale. From ecommerce founders to agency interns, anyone can now churn out dozens of ad variants with minimal effort.
But this ease of creation presents a new challenge:
When everyone can create static ads instantly, how do you stand out?
Why Video Creatives Will Define the Next Era of Paid Media
In the coming months, the digital landscape is going to be saturated with AI-generated static creatives. Audiences will scroll past them just like they ignore banner ads or generic carousels. That’s why brands need to shift focus to the medium that still captures attention:
Video.
Here’s why video is the next frontier:
1. Video Drives Better Engagement
According to Meta’s internal data, video ads outperform static image ads in nearly every format—whether it's CTR, time-on-screen, or ROI. On Instagram Reels, TikTok, and YouTube Shorts, video isn’t just dominant; it’s expected.
2. It’s Harder to Fake
While GPT-4o makes image generation easy, high-quality video still requires storytelling, editing, and a human touch. That friction means video content retains its value and differentiation.
3. Videos Tell Stories, Not Just Sell Products
A static ad can show your product. A video can show your brand, values, mission, and lifestyle. And in a crowded market, storytelling is the true differentiator.
View video here: https://www.instagram.com/reel/DGQ_pt4o2uW/?igsh=dHY1ZHh1Y3UzM2k4
What This Means for Brands: A Creative Arms Race
The GPT-4o revolution means we’re heading into a new era of creative saturation. Brands that rely purely on static ads will find themselves lost in a sea of sameness.
The brands that win will be the ones that:
Invest in high-volume, high-quality video production
Test aggressively and iterate rapidly
Prioritize storytelling and emotional resonance
In other words, they’ll treat video like a performance asset—not just a branding tool.
How NDEAVR Helps Brands Scale Video Creatives, Fast
At NDEAVR, we specialize in high-speed, high-volume short-form video content production for paid media campaigns.
We’re not your average editing agency. We’re built for scale, speed, and strategy. Our creators, editors, and performance marketers work together to:
Repurpose long-form content into scroll-stopping shorts
Deliver ad creative variations rapidly to support fast testing
Maintain brand integrity while optimizing for performance
If GPT-4o is making static ads a commodity, NDEAVR is helping brands create non-commoditized, compelling, converting video content that actually moves the needle.
Explore our Services or check out our Client Work to see how we bring ideas to life.
The Viral Power of Generative AI in Real-Time Marketing
One of the most exciting implications of GPT-4o’s image generation release is how rapidly it has created viral momentum online. In less than 72 hours, marketers, designers, and everyday users have generated thousands of high-quality visuals, many of which have been shared across platforms like X (formerly Twitter), LinkedIn, and Reddit.
For brands, this is more than just hype—it's a playbook.
Generative AI has become a real-time marketing tool. Brands that move quickly can tap into cultural moments, create trend-reactive content, and test visuals at the speed of the internet. When a new feature like GPT-4o's image gen drops, the brands that capitalize early often see exponential reach.
Imagine launching a faux campaign using AI-generated visuals within hours of a pop culture moment—or designing seasonal campaigns in real time, with no dependency on photo shoots or agencies.
Here’s how brands can capitalize:
Trendjacking with visuals: Jump on meme trends or viral conversations with AI-powered creative (example: a spoof ad using GPT-4o for April Fool’s).
Rapid concept testing: Launch multiple versions of ad mockups to gather feedback and iterate instantly.
Audience engagement: Share behind-the-scenes prompts and ask your audience to generate their own.
Generative AI isn’t just about automation—it’s about agility. When done right, it helps brands show up faster, more creatively, and more consistently across channels.
What About AI-Generated Video?
It’s a fair question—if image generation is already here, how far behind is video?
Tools like Runway ML, Pika Labs, and Sora (from OpenAI) are making major strides in generative video. But these tools are still limited by resolution, consistency, and storytelling logic.
We may be 12-18 months away from viable, consumer-facing AI video that can replace editors or storytellers. Until then, the best results will come from real footage, real talent, and real editing—with AI as a helper, not a replacement.
Building a Future-Proof Creative Strategy
To stay ahead in the paid media game, brands need to build creative systems that scale. That means:
A/B testing multiple video formats weekly
Creating modular assets that can be repurposed
Pairing performance data with creative iteration
With GPT-4o, your static creative bottlenecks are gone. Now it’s time to direct that freed-up energy into building a content engine that keeps your ads fresh, fast, and focused on ROI.
SEO Takeaways for Marketers
This moment also presents an opportunity for content marketers and SEO teams to take action:
Add alt text and captions to AI-generated images to maintain accessibility and crawlability.
Use image-rich blog content to earn backlinks (like we’re doing right now).
Focus on thought leadership around video and creative trends to build authority.
Pro tip: Our blog covers these kinds of topics regularly. Check out our other guides, like Why Short-Form Video Is the Best Ad Format in 2025.
The Bottom Line
ChatGPT-4o is a massive unlock for fast, accessible creative. It removes the last friction in static ad creation. But that also means the ad space is about to get louder, faster, and more cluttered than ever.
Video is your edge. Story is your moat.
Don’t just keep up. Stand out.
Ready to level up your video creative strategy? Let’s Talk.
Sources & Further Reading:
Want to future-proof your paid media creative? We’ve got a playbook for that. Let NDEAVR be your performance-driven content team.
Visit ndeavr.co or get in touch today.
On May 13th 2024 last year, OpenAI released GPT-4o ("o" for "omni")—a multimodal model that understands and generates text, audio, and vision. At the time it was one of the, if not the leading conversational LLMs. And this year, they've shocked the world again with another massive upgrade… Alongside its upgraded conversational capabilities, GPT-4o (Image Gen) can now generate images natively within ChatGPT.
And that means one thing for the marketing and advertising world: static ad creation just got a whole lot easier.
So what does this mean for brands, agencies, and ad creatives navigating the evolving world of paid media? In short: the bar for creative has just been raised. Let’s dive into what GPT-4o Image Generation means for ad creative production, why video is now more important than ever, and how forward-thinking brands can stay competitive in the new landscape.
What Is ChatGPT-4o Image Generation and Why Is Everyone Talking About It?
This week, on March 25th, 2025, OpenAI officially enabled its image generation feature inside ChatGPT for pro users, sparking a wave of experimentation across the creative and marketing communities.
According to OpenAI’s system card addendum, this new feature allows users to create high-quality images natively inside the ChatGPT chat interface using simple text prompts. Unlike previous models that relied on DALL·E, GPT-4o's image generation is faster, more responsive, and produces stunning visuals that many say rival traditional design workflows.
In just 48 hours since launch, social media has been flooded with examples of creators using ChatGPT-4o’s image gen to develop:
Ad concepts
Influencer campaigns
Product mockups
UI/UX wireframes
Packaging visuals
These early visuals look shockingly polished—and they’re being shared at viral scale.
For the first time, you can prompt ChatGPT to generate visuals instantly, without leaving the chat interface or needing external tools like DALL·E or Midjourney. That alone is massive—but what’s blown marketers away is the quality of the results.
Within days of the release, Twitter (now X) exploded with examples of how users are using GPT-4o to:
Mock up ads and marketing assets
Build product packaging concepts
Visualize brand ideas instantly from text prompts
The early examples are genuinely impressive:
This user created a full BIC pen ad campaign using GPT-4o image gen
Nathan Snell shared a brand visual concept built entirely with GPT-4o
Alix Qureshi posted multiple commercial-style visuals that look agency-grade
Another of Alix’s posts shows GPT-4o generating fake influencer campaigns
It’s clear: this isn’t just a toy. It’s the start of a massive shift in how we ideate and execute static ad creative.
Whether you're a solo creator, brand designer, or performance marketer—this tool just made professional-looking static ads available to anyone with a prompt and an internet connection.
And that’s exactly why this matters…
The Commoditization of Static Ads
The immediate impact of GPT-4o is the democratization of static ad creative. What used to require a graphic designer or hours in Canva can now be done in a few seconds with generative AI.
Static ads—once the bread and butter of digital campaigns—are about to be mass-produced at scale. From ecommerce founders to agency interns, anyone can now churn out dozens of ad variants with minimal effort.
But this ease of creation presents a new challenge:
When everyone can create static ads instantly, how do you stand out?
Why Video Creatives Will Define the Next Era of Paid Media
In the coming months, the digital landscape is going to be saturated with AI-generated static creatives. Audiences will scroll past them just like they ignore banner ads or generic carousels. That’s why brands need to shift focus to the medium that still captures attention:
Video.
Here’s why video is the next frontier:
1. Video Drives Better Engagement
According to Meta’s internal data, video ads outperform static image ads in nearly every format—whether it's CTR, time-on-screen, or ROI. On Instagram Reels, TikTok, and YouTube Shorts, video isn’t just dominant; it’s expected.
2. It’s Harder to Fake
While GPT-4o makes image generation easy, high-quality video still requires storytelling, editing, and a human touch. That friction means video content retains its value and differentiation.
3. Videos Tell Stories, Not Just Sell Products
A static ad can show your product. A video can show your brand, values, mission, and lifestyle. And in a crowded market, storytelling is the true differentiator.
View video here: https://www.instagram.com/reel/DGQ_pt4o2uW/?igsh=dHY1ZHh1Y3UzM2k4
What This Means for Brands: A Creative Arms Race
The GPT-4o revolution means we’re heading into a new era of creative saturation. Brands that rely purely on static ads will find themselves lost in a sea of sameness.
The brands that win will be the ones that:
Invest in high-volume, high-quality video production
Test aggressively and iterate rapidly
Prioritize storytelling and emotional resonance
In other words, they’ll treat video like a performance asset—not just a branding tool.
How NDEAVR Helps Brands Scale Video Creatives, Fast
At NDEAVR, we specialize in high-speed, high-volume short-form video content production for paid media campaigns.
We’re not your average editing agency. We’re built for scale, speed, and strategy. Our creators, editors, and performance marketers work together to:
Repurpose long-form content into scroll-stopping shorts
Deliver ad creative variations rapidly to support fast testing
Maintain brand integrity while optimizing for performance
If GPT-4o is making static ads a commodity, NDEAVR is helping brands create non-commoditized, compelling, converting video content that actually moves the needle.
Explore our Services or check out our Client Work to see how we bring ideas to life.
The Viral Power of Generative AI in Real-Time Marketing
One of the most exciting implications of GPT-4o’s image generation release is how rapidly it has created viral momentum online. In less than 72 hours, marketers, designers, and everyday users have generated thousands of high-quality visuals, many of which have been shared across platforms like X (formerly Twitter), LinkedIn, and Reddit.
For brands, this is more than just hype—it's a playbook.
Generative AI has become a real-time marketing tool. Brands that move quickly can tap into cultural moments, create trend-reactive content, and test visuals at the speed of the internet. When a new feature like GPT-4o's image gen drops, the brands that capitalize early often see exponential reach.
Imagine launching a faux campaign using AI-generated visuals within hours of a pop culture moment—or designing seasonal campaigns in real time, with no dependency on photo shoots or agencies.
Here’s how brands can capitalize:
Trendjacking with visuals: Jump on meme trends or viral conversations with AI-powered creative (example: a spoof ad using GPT-4o for April Fool’s).
Rapid concept testing: Launch multiple versions of ad mockups to gather feedback and iterate instantly.
Audience engagement: Share behind-the-scenes prompts and ask your audience to generate their own.
Generative AI isn’t just about automation—it’s about agility. When done right, it helps brands show up faster, more creatively, and more consistently across channels.
What About AI-Generated Video?
It’s a fair question—if image generation is already here, how far behind is video?
Tools like Runway ML, Pika Labs, and Sora (from OpenAI) are making major strides in generative video. But these tools are still limited by resolution, consistency, and storytelling logic.
We may be 12-18 months away from viable, consumer-facing AI video that can replace editors or storytellers. Until then, the best results will come from real footage, real talent, and real editing—with AI as a helper, not a replacement.
Building a Future-Proof Creative Strategy
To stay ahead in the paid media game, brands need to build creative systems that scale. That means:
A/B testing multiple video formats weekly
Creating modular assets that can be repurposed
Pairing performance data with creative iteration
With GPT-4o, your static creative bottlenecks are gone. Now it’s time to direct that freed-up energy into building a content engine that keeps your ads fresh, fast, and focused on ROI.
SEO Takeaways for Marketers
This moment also presents an opportunity for content marketers and SEO teams to take action:
Add alt text and captions to AI-generated images to maintain accessibility and crawlability.
Use image-rich blog content to earn backlinks (like we’re doing right now).
Focus on thought leadership around video and creative trends to build authority.
Pro tip: Our blog covers these kinds of topics regularly. Check out our other guides, like Why Short-Form Video Is the Best Ad Format in 2025.
The Bottom Line
ChatGPT-4o is a massive unlock for fast, accessible creative. It removes the last friction in static ad creation. But that also means the ad space is about to get louder, faster, and more cluttered than ever.
Video is your edge. Story is your moat.
Don’t just keep up. Stand out.
Ready to level up your video creative strategy? Let’s Talk.
Sources & Further Reading:
Want to future-proof your paid media creative? We’ve got a playbook for that. Let NDEAVR be your performance-driven content team.
Visit ndeavr.co or get in touch today.
On May 13th 2024 last year, OpenAI released GPT-4o ("o" for "omni")—a multimodal model that understands and generates text, audio, and vision. At the time it was one of the, if not the leading conversational LLMs. And this year, they've shocked the world again with another massive upgrade… Alongside its upgraded conversational capabilities, GPT-4o (Image Gen) can now generate images natively within ChatGPT.
And that means one thing for the marketing and advertising world: static ad creation just got a whole lot easier.
So what does this mean for brands, agencies, and ad creatives navigating the evolving world of paid media? In short: the bar for creative has just been raised. Let’s dive into what GPT-4o Image Generation means for ad creative production, why video is now more important than ever, and how forward-thinking brands can stay competitive in the new landscape.
What Is ChatGPT-4o Image Generation and Why Is Everyone Talking About It?
This week, on March 25th, 2025, OpenAI officially enabled its image generation feature inside ChatGPT for pro users, sparking a wave of experimentation across the creative and marketing communities.
According to OpenAI’s system card addendum, this new feature allows users to create high-quality images natively inside the ChatGPT chat interface using simple text prompts. Unlike previous models that relied on DALL·E, GPT-4o's image generation is faster, more responsive, and produces stunning visuals that many say rival traditional design workflows.
In just 48 hours since launch, social media has been flooded with examples of creators using ChatGPT-4o’s image gen to develop:
Ad concepts
Influencer campaigns
Product mockups
UI/UX wireframes
Packaging visuals
These early visuals look shockingly polished—and they’re being shared at viral scale.
For the first time, you can prompt ChatGPT to generate visuals instantly, without leaving the chat interface or needing external tools like DALL·E or Midjourney. That alone is massive—but what’s blown marketers away is the quality of the results.
Within days of the release, Twitter (now X) exploded with examples of how users are using GPT-4o to:
Mock up ads and marketing assets
Build product packaging concepts
Visualize brand ideas instantly from text prompts
The early examples are genuinely impressive:
This user created a full BIC pen ad campaign using GPT-4o image gen
Nathan Snell shared a brand visual concept built entirely with GPT-4o
Alix Qureshi posted multiple commercial-style visuals that look agency-grade
Another of Alix’s posts shows GPT-4o generating fake influencer campaigns
It’s clear: this isn’t just a toy. It’s the start of a massive shift in how we ideate and execute static ad creative.
Whether you're a solo creator, brand designer, or performance marketer—this tool just made professional-looking static ads available to anyone with a prompt and an internet connection.
And that’s exactly why this matters…
The Commoditization of Static Ads
The immediate impact of GPT-4o is the democratization of static ad creative. What used to require a graphic designer or hours in Canva can now be done in a few seconds with generative AI.
Static ads—once the bread and butter of digital campaigns—are about to be mass-produced at scale. From ecommerce founders to agency interns, anyone can now churn out dozens of ad variants with minimal effort.
But this ease of creation presents a new challenge:
When everyone can create static ads instantly, how do you stand out?
Why Video Creatives Will Define the Next Era of Paid Media
In the coming months, the digital landscape is going to be saturated with AI-generated static creatives. Audiences will scroll past them just like they ignore banner ads or generic carousels. That’s why brands need to shift focus to the medium that still captures attention:
Video.
Here’s why video is the next frontier:
1. Video Drives Better Engagement
According to Meta’s internal data, video ads outperform static image ads in nearly every format—whether it's CTR, time-on-screen, or ROI. On Instagram Reels, TikTok, and YouTube Shorts, video isn’t just dominant; it’s expected.
2. It’s Harder to Fake
While GPT-4o makes image generation easy, high-quality video still requires storytelling, editing, and a human touch. That friction means video content retains its value and differentiation.
3. Videos Tell Stories, Not Just Sell Products
A static ad can show your product. A video can show your brand, values, mission, and lifestyle. And in a crowded market, storytelling is the true differentiator.
View video here: https://www.instagram.com/reel/DGQ_pt4o2uW/?igsh=dHY1ZHh1Y3UzM2k4
What This Means for Brands: A Creative Arms Race
The GPT-4o revolution means we’re heading into a new era of creative saturation. Brands that rely purely on static ads will find themselves lost in a sea of sameness.
The brands that win will be the ones that:
Invest in high-volume, high-quality video production
Test aggressively and iterate rapidly
Prioritize storytelling and emotional resonance
In other words, they’ll treat video like a performance asset—not just a branding tool.
How NDEAVR Helps Brands Scale Video Creatives, Fast
At NDEAVR, we specialize in high-speed, high-volume short-form video content production for paid media campaigns.
We’re not your average editing agency. We’re built for scale, speed, and strategy. Our creators, editors, and performance marketers work together to:
Repurpose long-form content into scroll-stopping shorts
Deliver ad creative variations rapidly to support fast testing
Maintain brand integrity while optimizing for performance
If GPT-4o is making static ads a commodity, NDEAVR is helping brands create non-commoditized, compelling, converting video content that actually moves the needle.
Explore our Services or check out our Client Work to see how we bring ideas to life.
The Viral Power of Generative AI in Real-Time Marketing
One of the most exciting implications of GPT-4o’s image generation release is how rapidly it has created viral momentum online. In less than 72 hours, marketers, designers, and everyday users have generated thousands of high-quality visuals, many of which have been shared across platforms like X (formerly Twitter), LinkedIn, and Reddit.
For brands, this is more than just hype—it's a playbook.
Generative AI has become a real-time marketing tool. Brands that move quickly can tap into cultural moments, create trend-reactive content, and test visuals at the speed of the internet. When a new feature like GPT-4o's image gen drops, the brands that capitalize early often see exponential reach.
Imagine launching a faux campaign using AI-generated visuals within hours of a pop culture moment—or designing seasonal campaigns in real time, with no dependency on photo shoots or agencies.
Here’s how brands can capitalize:
Trendjacking with visuals: Jump on meme trends or viral conversations with AI-powered creative (example: a spoof ad using GPT-4o for April Fool’s).
Rapid concept testing: Launch multiple versions of ad mockups to gather feedback and iterate instantly.
Audience engagement: Share behind-the-scenes prompts and ask your audience to generate their own.
Generative AI isn’t just about automation—it’s about agility. When done right, it helps brands show up faster, more creatively, and more consistently across channels.
What About AI-Generated Video?
It’s a fair question—if image generation is already here, how far behind is video?
Tools like Runway ML, Pika Labs, and Sora (from OpenAI) are making major strides in generative video. But these tools are still limited by resolution, consistency, and storytelling logic.
We may be 12-18 months away from viable, consumer-facing AI video that can replace editors or storytellers. Until then, the best results will come from real footage, real talent, and real editing—with AI as a helper, not a replacement.
Building a Future-Proof Creative Strategy
To stay ahead in the paid media game, brands need to build creative systems that scale. That means:
A/B testing multiple video formats weekly
Creating modular assets that can be repurposed
Pairing performance data with creative iteration
With GPT-4o, your static creative bottlenecks are gone. Now it’s time to direct that freed-up energy into building a content engine that keeps your ads fresh, fast, and focused on ROI.
SEO Takeaways for Marketers
This moment also presents an opportunity for content marketers and SEO teams to take action:
Add alt text and captions to AI-generated images to maintain accessibility and crawlability.
Use image-rich blog content to earn backlinks (like we’re doing right now).
Focus on thought leadership around video and creative trends to build authority.
Pro tip: Our blog covers these kinds of topics regularly. Check out our other guides, like Why Short-Form Video Is the Best Ad Format in 2025.
The Bottom Line
ChatGPT-4o is a massive unlock for fast, accessible creative. It removes the last friction in static ad creation. But that also means the ad space is about to get louder, faster, and more cluttered than ever.
Video is your edge. Story is your moat.
Don’t just keep up. Stand out.
Ready to level up your video creative strategy? Let’s Talk.
Sources & Further Reading:
Want to future-proof your paid media creative? We’ve got a playbook for that. Let NDEAVR be your performance-driven content team.
Visit ndeavr.co or get in touch today.
Myriam Mekki-Berrada
